Blog

Current trends around the topic of conversion optimization

December 26, 2024

Google Ads

Comparison: The best tools for shopping and retargeting campaigns

There are few things more exciting in online marketing than finding the right balance between innovative tools and proven strategies. Especially when it comes to shopping and retargeting campaigns, choosing the right tools can make the difference between success and failure. In this blog post, we take a closer look at some of the best tools to help you ... Read more

December 23, 2024

Performance Marketing

Trends in performance marketing 2025 and what companies should consider

The speed at which the digital marketing landscape is changing can quickly amaze you. What was considered the latest trend in performance marketing yesterday may be outdated tomorrow. That's why it's crucial to look ahead and consider the developments that the year 2025 has in store for us. Let ... Read more

December 20, 2024

Criteo

Criteo vs. Google Ads: Which retargeting tool is right for your company?

Sometimes choosing the right retargeting tool for your business feels like you have to choose between two equally promising paths. Both are attractive and future-oriented, but which one will really get you where you want to go? Today we take a closer look at two of the best-known tools: Criteo and Google Ads. Let's find out which one is better suited to your ... Read more

December 17, 2024

Google Ads

Retargeting strategies for B2B eCommerce: How to get business customers back

Coffee tastes best when it's hot and fresh - and your B2B eCommerce retargeting strategy should be just as fresh and targeted. In today's digital landscape, where every click counts, retargeting is one of the most effective ways to reactivate business customers and recapture lost sales. Here's how to get started with ... Read more

December 14, 2024

Performance Marketing

The best strategies for upselling to returning customers

It's like having an intimate conversation with an old friend: you know their preferences, their wishes and maybe even their little secrets. In the world of eCommerce, these "old friends" are your returning customers. They are worth their weight in gold because they have already built up trust in your brand and products. Now is the perfect time to ... Read more

December 11, 2024

Conversion optimization

How you can supplement your retargeting with email marketing

Sometimes it feels like the digital world is overflowing with options for marketing. But one strategy remains timelessly effective: email marketing. If you're already looking into retargeting, email marketing could be the missing piece of the puzzle to take your eCommerce customer targeting to the next level. The synergy between email marketing and ... Read more

December 8, 2024

Performance Marketing

Advanced tracking techniques for deeper insight into the customer journey

In the multi-layered world of digital marketing, the customer journey is often a complex maze full of opportunities and challenges. To better understand your customers' journey, it's crucial to use advanced tracking techniques. These technologies not only help you to analyze your customers' journey in detail, but also to make your marketing strategy more effective. ... Read more

December 5, 2024

Conversion optimization

How to identify and eliminate unnecessary costs in your PPC campaigns

If you feel like your PPC campaigns are eating up more money than they should, you're not alone. Many companies face the challenge of making their spending efficient without losing reach or impact. The key is to identify and eliminate unnecessary costs. Let's find out together how you can optimize your ... Read more

December 2, 2024

Conversion optimization

Free shipping and its impact on the conversion rate

Do you remember the last time you bought something online just because the shipping was free? You're not alone. Free shipping is a powerful tool in the arsenal of any eCommerce business, often making the difference between a purchase and an abandoned cart. Why is free shipping so attractive to customers? ... Read more

December 2, 2024

Conversion optimization

How to increase conversions with retargeting lists for search ads (RLSA).

Have you ever wondered how you can bring back the visitors who already know your website in order to get them to convert? This is where the magic of retargeting lists for search ads (RLSA) comes into play. This strategy gives you the ability to target users who have already shown interest in your offer and convert them into customers.