Criteo optimizations

If you are already using Criteo in your online marketing mix, you may be wondering whether it is possible to increase your revenue by improving certain factors. 

Numerous factors for maximizing sales are often not used at all or only partially, which can lead to sales increases of 20 % and more overnight. There is therefore a lot of potential for improvement, often with little effort.

Find out in this article which Criteo optimizations you should make to secure a sales boost!

What should you optimize for your Criteo campaigns?

In any case, CPC bidding is an important lever, but there are many other factors such as product data or the landing page. 

Via the link https://www.criteo.com/de/demo/ you can view your current retargeting ads without having to search for a long time.

If, for example, the title or the image are not displayed well, then the product data should be optimized accordingly. Don't just use any product data feed, but create a separate feed for Criteo that is adapted to the special factors (e.g. short titles). 

Why have your own Criteo landing page?

A visitor who arrives on your site via Criteo ads should be picked up in a completely different way than a normal visitor to your store. The Criteo visitor needs new impulses. They have probably seen the product before and not bought it. This is exactly where our ConversionBuddy tool comes in.

ConversionBuddy automatically creates landing pages that can be used independently of the selected store system. Using a performance algorithm, other suitable products from your store are displayed to the visitor in the background. 

The same principle also works for the optimization of Google Shopping landing pages or product search engine integrations. What would it mean for you if you generated 20% more sales via channels such as Criteo or Google Shopping?

Take a look at our video or contact us directly.