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Current trends around the topic of conversion optimization

Google's CSS Strategy: When Switching to CSS Is Really Worth It

Suddenly, the acronym “CSS” is popping up everywhere in connection with Google Shopping—and you might be wondering: Do I need to look into this? Is switching really worth it, and if so, when? The answers to these questions are less straightforward than many marketing blogs suggest. That’s exactly where this post comes in: It shows you when switching to … Read more

Reducing the Bounce Rate for Google Shopping Traffic: The Most Common UX Pitfalls on Product Pages

You might be familiar with this: Google Shopping traffic is solid, and the click-through rates look good—but as soon as you glance at the analytics data, it becomes clear that many users are leaving the site after just a few seconds. The bounce rate is high, and sales are stagnating. Often, the problem isn’t the product itself, but small yet critical UX pitfalls on the product pages. This is exactly where … Read more

Segmentation by device in Google Shopping: Properly managing desktop vs. mobile

Anyone who has ever taken a look at the performance data of their Google Shopping campaigns knows the moment of realization: users often behave like two completely different target groups on desktop and mobile. While detailed research is carried out on desktop, quick decisions and impulse purchases dominate on smartphones. To get the most out of your shopping campaigns, it's worth ... Continue reading

Feed rules and automation: How to optimize thousands of products in Google Shopping in a scalable way

Few things in e-commerce are as challenging as maintaining and optimizing a product data feed that includes several thousand items. Especially if you want to scale successfully on Google Shopping, manual adjustments quickly become a bottomless pit. Automation and intelligent feed rules are the key to sustainable growth and efficient processes. Why feed rules are the backbone ... Continue reading

Common misunderstandings between retailers and agencies on Google Shopping—and how to avoid them

When retailers work with agencies to set up Google Shopping campaigns, they usually want one thing above all else: more sales, more visibility, and as little friction as possible. But all too often, both sides stumble over typical misunderstandings—and this often comes at the expense of success. In this article, you'll learn what these stumbling blocks are, why they arise, and more. Continue reading

Connect shopping data with CRM: From the first click to loyal regular customers

There is that one moment when a fleeting click on an ad can become the first step in a long customer relationship—provided that the right data is brought together at the right time. This is precisely where the potential lies that many companies are not yet fully exploiting: connecting shopping data with their own CRM system. Whoever has customer data and purchasing behavior... Continue reading