Keyword: Usability

Dwell time in the online store - more than just a number Understanding how to increase dwell time in your online store can make the difference between a visitor and a buyer. A longer dwell time not only increases the likelihood of a purchase, but also has a positive effect on your SEO ranking. But how can you ensure that your ... Read more

Nowadays, it is essential for online stores to place paid advertisements in order to market products and services efficiently. The cost-turnover ratio (CUR) plays an important role here as a target value. Among other things, it can be used to measure the success of advertising campaigns. In this blog post, you will find out how to improve this key figure and what the difference ... Read more