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Current trends around the topic of conversion optimization

Tips for more success with Facebook Ads with icons for advertising, videos and social interaction.

Influencer cooperations in B2C: selection and measuring success

If you're scrolling through your Instagram feed and suddenly discover a product that suits you perfectly, it's quite possible that an influencer collaboration is behind it. But how do you choose the right influencers and measure the success of such partnerships? Find out here. Why influencer collaborations are so important in the B2C sector Influencer marketing has established itself as a ... Read more

The importance of fast checkout for higher conversion rates

There are few things more frustrating for an online shopper than when the checkout process is disrupted by a slow and complicated checkout process. A smooth and fast checkout is not only a pleasant experience for the customer, but essential for maximizing your conversion rates. But why is this so important and how can you ensure that your checkout ... Read more

Sustainable supply chains in eCommerce: marketing approaches and customer communication

At a time when consumers are not only buying products, but also values, the importance of sustainable supply chains in eCommerce is becoming increasingly clear. Customers expect transparency and commitment to the environment and society. As an online retailer, you can meet these expectations and strengthen your brand image at the same time. Why are sustainable supply chains important? Sustainable supply chains are not just a ... Read more

Sales increase graph with sales figures, increase by 20%, ConversionBuddy, eCommerce optimization, Google Shopping.

How to make sales forecasts more precise with predictive analytics

If you want to be successful in marketing, the ability to predict the future is becoming one of the most sought-after skills. Sales forecasting has long been a crucial factor in the success of businesses, but thanks to predictive analytics, we can now make more accurate and dynamic predictions. Not only does this technology offer exciting opportunities, but it can also be the key to ... Read more

Conversion optimization graphic with a person holding a sign that reads "more success", highlighting the importance of improving conversion rates in online marketing strategies.

AI-supported email marketing: Automated campaigns for higher open rates

The digital noise is louder than ever. As a result, marketers are constantly looking for ways to capture the attention of their target audience. Email marketing, a tried and tested tool, is experiencing a renaissance thanks to the integration of artificial intelligence. Let's dive into the world of AI-powered email marketing and discover how automated campaigns can skyrocket your open rates. ... Read more