Blog

Current trends around the topic of conversion optimization

The role of influencer marketing in performance marketing for online stores

Influencer marketing has become an integral part of the digital marketing landscape. For online stores that want to hold their own in an increasingly competitive market, it offers an excellent opportunity to increase reach and strengthen customer loyalty. But how exactly does influencer marketing fit into performance marketing? And what does this mean for your online store? ... Read more

Voice search and eCommerce: How to optimize your store for voice searches

With the increasing prevalence of voice assistants such as Alexa, Google Assistant or Siri, voice search has become an integral part of our everyday lives. This development not only has an impact on the way we search, but also on the way online stores need to adapt their SEO strategies in order to remain competitive. Why voice search in eCommerce ... Read more

How to plan a successful Black Friday/Cyber Monday campaign

The countdown is on and the excitement is building: Black Friday and Cyber Monday are just around the corner. These two days have become the highlights of the year for online retailers. If you're in eCommerce, you know that a well thought out campaign during this time can make the difference between an average year and an outstanding one.

Cross-channel attribution: recognizing the true value of your marketing channels

As consumers switch seamlessly between different devices and platforms, it is becoming increasingly difficult to accurately determine the true value of each marketing channel. This is where cross-channel attribution comes in. It is a critical tool for marketers to evaluate the effectiveness of their efforts and make informed decisions that maximize sales. Why cross-channel attribution is essential ... Read more

How to win new customers with lookalike audiences on Facebook Ads

Reaching the right target group is crucial for the success of any company. Facebook Ads offer a powerful opportunity here: lookalike audiences. But how do you use them effectively to acquire new customers? In this article, we dive deep into the strategy and show you how to optimize your targeting with lookalike audiences. What are ... Read more

Effective budget management for multichannel campaigns

Effective budget management is a key success factor for your campaigns. Multichannel campaigns offer the opportunity to reach a broad target group across different platforms, but without careful cost control, the budget can quickly get out of hand. Here's how to manage your marketing budget efficiently and get the most out of your campaigns. The importance of a ... Read more

The importance of product tests and comparisons in customer acquisition

Consumers are overwhelmed by a flood of information and products. Credibility plays a decisive role here. Product tests and comparisons have proven to be powerful tools in customer acquisition and offer a clear path through the jungle of product variety. They not only help to build trust with potential customers, but can also significantly influence the purchase decision.