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Current trends around the topic of conversion optimization

Google Shopping: Tips for optimizing product titles and categories

Google Shopping has become an indispensable tool for placing products in front of the right eyes. To fully exploit the potential of Google Shopping, it is crucial to optimize product titles and categories. A precisely worded product title can make the difference between a click and a lost customer. In this blog post you will receive valuable ... Read more

How to optimize your eCommerce site for mobile devices

In an age where smartphones and tablets dominate our daily lives, mobile optimization of your eCommerce site is not just a nice-to-have, it's an absolute necessity. Users expect seamless experiences no matter what device they are using. If you don't optimize your website for mobile devices, you risk not only a high bounce rate, but also ... Read more

Google Ads vs. Bing Ads: Which platform is better for your eCommerce?

Advertising platforms are essential to make your eCommerce business successful. Two of the biggest players in this field are Google Ads and Bing Ads. But which platform is better for your eCommerce? In this blog post, we compare the two advertising platforms, analyze their pros and cons and give you recommendations on how to get the most out of your advertising budget.

The best strategies for optimizing shopping feed data

In e-commerce, shopping feeds are the centerpiece for successful product displays on platforms such as Google Shopping, Facebook and Criteo. However, as with any centerpiece, maintenance and optimization is crucial. In this blog post, you will learn practical instructions for improving your shopping feed data and how you can increase your sales through targeted optimization strategies. Why is shopping feed data optimization ... Read more

How to increase ROI in performance marketing: tips and tricks

In performance marketing, return on investment (ROI) is one of the most important indicators of the success of your campaigns. A high ROI means that your marketing strategies are efficient and profitable. But how exactly can you increase ROI in performance marketing? In this article, you will learn practical tips and tricks that will help you to increase your ROI ... Read more

Use other retargeting providers in addition to Criteo for maximum success

In the highly competitive field of online marketing, retargeting can play a crucial role in winning back customers and increasing sales. While Criteo is a well-known and often used provider in this field, there are many other service providers that can deliver excellent results. In this article, we'll compare different retargeting providers and show you how ... Read more

The importance of customer reviews for Google Shopping

Customer reviews have taken on a central role in purchasing decisions. Especially in online shopping, where physical interactions are lacking, these reviews are invaluable. Google Shopping, as one of the leading platforms in eCommerce, is no exception. But why are customer reviews so important and how can they be used effectively to increase conversion rates? ... Read more

Budgeting and bidding strategies for Facebook Ads

In the ever-evolving world of online marketing, understanding budgeting and bidding strategies for Facebook Ads is crucial to achieving maximum return on investment (ROI). In this comprehensive guide, you'll learn how to use your ad budget effectively and optimize your bids to achieve the best possible success. 1. the basics of Facebook ... Read more

Keyword research for Google Ads: How to find the best keywords

Keyword research is at the heart of every successful Google Ads campaign. It helps you to identify the search terms that potential customers use to find products or services like yours. Without thorough keyword research, you may be wasting your budget on irrelevant clicks that don't convert. Step 1: Identify relevant keywords The first step in ... Read more