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Current trends around the topic of conversion optimization

Performance marketing for eCommerce: Success strategies for online stores

In the dynamic world of eCommerce, it is crucial to constantly look for ways to improve the performance of your online store. Performance marketing plays a central role in this. In this blog post, we will look at specific strategies and tactics that will help you to significantly increase the performance of your online store. Why performance marketing is essential for eCommerce Performance ... Read more

Mobile marketing: strategies for a mobile-first world

In today's digital era, mobile marketing is no longer just an option, but a necessity. With the ever-growing number of smartphone users and the increasing importance of mobile devices in everyday life, it is essential to target performance marketing campaigns specifically to mobile users. In this blog post, you'll learn the best approaches and best practices to optimize your mobile ... Read more

Successful remarketing: How to win back lost customers"

Winning back lost customers can be a real challenge, but this is where remarketing comes into play. Remarketing is an effective way to retarget and win back users who have already visited your website. In this article, you will learn what remarketing is, how it works and what you should pay attention to when using it. We also take a look at ... Read more

Cost reduction in performance marketing: efficient budget management

In the dynamic environment of performance marketing, efficient budget management is crucial. Especially with channels such as Google Shopping, Facebook and Criteo, smart budget management can make the difference between success and failure. In this blog post, you will learn how to manage your budgets optimally and save costs at the same time. Understand your target audience and their ... Read more

How you can reduce your bounce rate

How you can reduce your bounce rate

Reduce your bounce rate on Google Shopping now and save costs Is your bounce rate too high? Would you like to do something about it? Find out in this article what the reasons for a high bounce rate can be and what you can do to prevent the high number of bounces. What is a bounce rate? The bounce ... Read more

The basics of targeting in online marketing

Lisa recalled her visit to the retail store last week. As she strolled through the store, she noticed how targeted advertising was everywhere - from the personalized newsletter in her email to the tailored recommendations on the store's website. Targeting, she realized, plays a crucial role in modern marketing. It allows ... Read more

Facebook as a sales driver for your store? That's what matters!

Facebook as a sales driver for your store? That's what matters! In the dynamic world of online marketing, Facebook has established itself as one of the leading platforms for generating targeted traffic and sales for your store. But how do you use Facebook ads effectively to increase your conversion rate? In this blog post, you will learn the most important tips for ... Read more

How can I optimize my performance in product search engines?

What is product search engine marketing? Product search engine marketing (PSM) is a special form of online marketing in which retailers advertise their products on platforms such as Google Shopping, Idealo or other price comparison sites. These search engines help consumers find the best deals and offer retailers the opportunity to present their products to a wide audience. Through targeted optimization, PSM performance can be significantly increased ... Read more