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Current trends around the topic of conversion optimization

Facebook Advantage+ Shopping: Configuring automated e-commerce campaigns correctly

The last few years have shaken up online marketing - not least because platforms such as Facebook are constantly offering new ways to get the most out of e-commerce campaigns. One of these innovations is Facebook Advantage+ Shopping. But what's really behind it? And how can you make the most of this automated solution for your online store? What is Facebook Advantage+ Shopping and ... Read more

Meta Ads Manager 2025: Use new AI features for automated campaign optimization

The possibilities for making advertising campaigns more efficient and successful are growing rapidly - and Meta Ads Manager 2025 opens up a new chapter. The new AI features open up an impressive range of opportunities, especially for marketers who want to reach their target groups precisely and use budgets optimally. But how can these innovations be used specifically for automated ... Read more

Shopping feed optimization: Structured data and rich snippets for better rankings

If you don't just want to be a player in online shopping, but want to be at the forefront, there's no getting around a well-optimized shopping feed and cleverly structured data. In a world in which Google and co. are becoming ever more sophisticated, the attention to detail in the feed often determines visibility, click rates and ultimately your sales. But what is actually behind Shopping Feed ... Read more

Product reviews in Google Shopping: How customer reviews increase the conversion rate

If you're looking for a way to convince potential customers in your online store more quickly, then it's worth taking a closer look at the power of product reviews in Google Shopping. Customer reviews have long been more than just a nice extra - they are a decisive conversion booster. But how exactly do reviews influence the purchase decision and what can you actively ... Read more

Local Shopping campaigns: Using Google Shopping successfully for brick-and-mortar retailers

There are moments in retail when you realize that the interplay between brick-and-mortar stores and online presence is no longer a trend, but the basis for sustainable success. Local retailers in particular face the challenge of making their products visible not only in-store but also digitally - and this is precisely where Google's local shopping campaigns come in. ... Read more

Google Shopping 2025: Optimizing Performance Max campaigns for maximum product visibility

In the digital shop window of tomorrow, it is no longer just the best product that counts, but above all the intelligent presentation. If you want to score points with Google Shopping in 2025, there's no getting around Performance Max campaigns - they have long been the new standard for achieving maximum product visibility and sustainably increasing sales. What are Performance Max campaigns ... Read more