Blog

Current trends around the topic of conversion optimization

Tips for more success with Facebook Ads with icons for advertising, videos and social interaction.

WhatsApp Business API Ads: Conversational Commerce for higher customer loyalty

Anyone who wants to sell successfully these days knows that customers don't just buy products - they expect real experiences and personal communication. Especially in the digital age, it is becoming increasingly important to pick up potential buyers where they are anyway. And this is exactly where WhatsApp Business API Ads comes in: as an innovative tool for conversational commerce that doesn't ... Read more

Person typing on a laptop displaying eCommerce products with a rocket icon and the text "Tips for better performance" highlighting strategies to improve online marketing performance and conversion optimization.

Meta Pixel and Conversions API: Implement cookie-less tracking for precise attribution

Between cookie banners and the data protection jungle, it is more difficult than ever to reliably measure the behavior of website visitors. If you want to rely on precise attribution and efficient optimization in online marketing, you need new solutions - and this is exactly where meta pixels and the Conversions API come into play. Why cookieless tracking is now indispensable The times when ... Read more

Facebook Advantage+ Shopping: Configuring automated e-commerce campaigns correctly

The last few years have shaken up online marketing - not least because platforms such as Facebook are constantly offering new ways to get the most out of e-commerce campaigns. One of these innovations is Facebook Advantage+ Shopping. But what's really behind it? And how can you make the most of this automated solution for your online store? What is Facebook Advantage+ Shopping and ... Read more

Person typing on a laptop displaying eCommerce products with a rocket icon and the text "Tips for better performance" highlighting strategies to improve online marketing performance and conversion optimization.

Meta Ads Manager 2025: Use new AI features for automated campaign optimization

The possibilities for making advertising campaigns more efficient and successful are growing rapidly - and Meta Ads Manager 2025 opens up a new chapter. The new AI features open up an impressive range of opportunities, especially for marketers who want to reach their target groups precisely and use budgets optimally. But how can these innovations be used specifically for automated ... Read more

Shopping feed optimization: Structured data and rich snippets for better rankings

If you don't just want to be a player in online shopping, but want to be at the forefront, there's no getting around a well-optimized shopping feed and cleverly structured data. In a world in which Google and co. are becoming ever more sophisticated, the attention to detail in the feed often determines visibility, click rates and ultimately your sales. But what is actually behind Shopping Feed ... Read more

Local Shopping campaigns: Using Google Shopping successfully for brick-and-mortar retailers

There are moments in retail when you realize that the interplay between brick-and-mortar stores and online presence is no longer a trend, but the basis for sustainable success. Local retailers in particular face the challenge of making their products visible not only in-store but also digitally - and this is precisely where Google's local shopping campaigns come in. ... Read more