ConversionBuddy: Experten-Insights für Conversion-Optimierung

Current trends around the topic of conversion optimization

Laptop with performance management concepts, including improvement, priorities and scope, with a person typing and a cup of tea nearby, illustrating strategies to optimize Facebook ads for better conversions.

Sequential retargeting: Multi-stage campaigns for complex B2B sales funnels

Complex B2B sales funnels are like a multi-stage conversation between companies - every interaction builds on the previous one, every piece of information counts. In contrast to classic B2C marketing, it is rarely enough to convince potential customers with a single ad. This is precisely where sequential retargeting comes in: With multi-stage, intelligently structured campaigns, you can increase your ... Read more

Server-side tracking for retargeting: cookieless solutions for precise target group creation

Today, data protection is more than just a buzzword - it significantly influences how we as marketers identify and address target groups. Many traditional tracking methods are now reaching their limits. Retargeting in particular is facing new challenges since browsers and end devices are increasingly blocking cookies. Fortunately, there are alternatives that won't leave you out in the digital rain.

Laptop with performance management concepts, including improvement, priorities and scope, with a person typing and a cup of tea nearby, illustrating strategies to optimize Facebook ads for better conversions.

Cross-device retargeting: seamless customer journey across all touchpoints

You probably know the situation: despite sophisticated advertising campaigns, many users bounce at the exact point where they should be led to conversion. But what if you could reach your target group across all devices and guide them seamlessly through all digital touchpoints? This is exactly where cross-device retargeting comes in - an essential building block for consistent and successful customer ... Read more

Person typing on a laptop displaying eCommerce products with a rocket icon and the text "Tips for better performance" highlighting strategies to improve online marketing performance and conversion optimization.

Meta Business Suite integration: optimizing cross-platform campaigns for Facebook and Instagram

If you want to run successful marketing on Facebook and Instagram today, you can hardly avoid the Meta Business Suite - it has long been more than just a practical dashboard. The intelligent integration allows you to efficiently manage cross-channel campaigns, merge data and address target groups in a targeted manner. Nevertheless, many companies do not fully exploit the platform's potential. ... Read more

WhatsApp Business API Ads: Conversational Commerce for higher customer loyalty

Anyone who wants to sell successfully these days knows that customers don't just buy products - they expect real experiences and personal communication. Especially in the digital age, it is becoming increasingly important to pick up potential buyers where they are anyway. And this is exactly where WhatsApp Business API Ads comes in: as an innovative tool for conversational commerce that doesn't ... Read more

Person typing on a laptop displaying eCommerce products with a rocket icon and the text "Tips for better performance" highlighting strategies to improve online marketing performance and conversion optimization.

Meta Pixel and Conversions API: Implement cookie-less tracking for precise attribution

Between cookie banners and the data protection jungle, it is more difficult than ever to reliably measure the behavior of website visitors. If you want to rely on precise attribution and efficient optimization in online marketing, you need new solutions - and this is exactly where meta pixels and the Conversions API come into play. Why cookieless tracking is now indispensable The times when ... Read more

Visitor badge that transitions to the "BUY" button with a wave of the hand, as a symbol for conversion in eCommerce, relevant for optimization strategies for Google Shopping.

Facebook Advantage+ Shopping: Configuring automated e-commerce campaigns correctly

The last few years have shaken up online marketing - not least because platforms such as Facebook are constantly offering new ways to get the most out of e-commerce campaigns. One of these innovations is Facebook Advantage+ Shopping. But what's really behind it? And how can you make the most of this automated solution for your online store? What is Facebook Advantage+ Shopping and ... Read more