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Current trends around the topic of conversion optimization

Local Shopping campaigns: Using Google Shopping successfully for brick-and-mortar retailers

There are moments in retail when you realize that the interplay between brick-and-mortar stores and online presence is no longer a trend, but the basis for sustainable success. Local retailers in particular face the challenge of making their products visible not only in-store but also digitally - and this is precisely where Google's local shopping campaigns come in. ... Read more

Sales increase graph with sales figures, increase by 20%, ConversionBuddy, eCommerce optimization, Google Shopping.

Google Shopping 2025: Optimizing Performance Max campaigns for maximum product visibility

In the digital shop window of tomorrow, it is no longer just the best product that counts, but above all the intelligent presentation. If you want to score points with Google Shopping in 2025, there's no getting around Performance Max campaigns - they have long been the new standard for achieving maximum product visibility and sustainably increasing sales. What are Performance Max campaigns ... Read more

AI in performance marketing: Top 3 user cases

With the rapid rise of artificial intelligence (AI) in the digital space, performance marketing has changed fundamentally in recent years. In the past, it was mainly gut instinct and experience that determined the success of a campaign - today, data and smart algorithms provide the basis for targeted, efficient measures. But which specific use cases bring AI ... Read more

Light bulb with glowing orange glass body on blue background, symbolizes creative ideas and optimization for Google Shopping campaigns.

Sustainable marketing: using sustainability as a performance factor in customer loyalty

Sustainability has long been more than just a trend - it has become a decisive factor that motivates brands and customers alike. More and more people not only expect good products from companies, but also responsibility towards the environment and society. This is exactly where your opportunity lies: by using sustainable marketing as a targeted performance factor, you not only strengthen ... Read more