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Current trends around the topic of conversion optimization

Sales increase graph with sales figures, increase by 20%, ConversionBuddy, eCommerce optimization, Google Shopping.

Commerce data integration: using first-party data to precisely address target groups

Every click, every interaction and every purchase tells a story - the only question is whether you know how to interpret it correctly. At a time when target groups are becoming more and more demanding and data protection is becoming increasingly important, marketers are faced with a real challenge: how can you really understand, address and retain your target groups? The answer lies ... Read more

Light bulb with glowing orange glass body on blue background, symbolizes creative ideas and optimization for Google Shopping campaigns.

Hyper-personalization through real-time data: creating individualized customer experiences in real time

Sometimes it's the small, seemingly insignificant data points that make all the difference: A click here, a dwell time there - and a completely individualized user experience opens up. This is exactly what hyper-personalization in online marketing is all about: it is no longer just about reaching target groups, but addressing each individual customer precisely and in real time. What ... Read more

Person typing on a laptop displaying eCommerce products with a rocket icon and the text "Tips for better performance" highlighting strategies to improve online marketing performance and conversion optimization.

Value-based bidding strategies: maximizing customer lifetime value through intelligent bid optimization

Every euro counts - especially when it comes to sustainable growth and real added value in online marketing. If you are not only looking at short-term conversions but also long-term customer relationships, you will sooner or later have to deal with value-based bidding. Because intelligent bidding strategies are the key if you want to maximize your customer lifetime value (CLV). What ... Read more

Light bulb with glowing orange glass body on blue background, symbolizes creative ideas and optimization for Google Shopping campaigns.

AI agents for automated campaign optimization: using machine learning for performance marketing

Who would have thought just a few years ago that intelligent algorithms would not only analyze huge amounts of data for us today, but also independently optimize marketing campaigns? The opportunities that AI agents offer for performance marketing are no longer a dream of the future. Rather, they have become a decisive competitive advantage - and are becoming more powerful every year. What are AI agents in performance ... Read more

Light bulb with glowing orange glass body on blue background, symbolizes creative ideas and optimization for Google Shopping campaigns.

Using Google CSS for Google Shopping - 3 advantages

Many online stores invest a lot of time and budget in Google Shopping - but often a decisive lever remains unused: Google CSS (Comparison Shopping Services). Maybe you've heard of it, but you're not sure whether it's worth making the switch or how exactly CSS can work for your Google Shopping account. In this article, I'll show you exactly ... Read more

Local SEO for eCommerce: Increase visibility in regional search results

The competition in eCommerce never sleeps - and often the first impression in the local search results decides who wins the customer. Especially for online stores with a regional focus, targeted local SEO can make the difference between disappearing and being found. Find out here how to increase the visibility of your eCommerce offering in your region. Why ... Read more

Data protection and personalization: How to build trust and still personalize

Data protection and personalization: For many marketers, this sounds like a contradiction in terms - because on the one hand, users today expect tailored offers and an individual approach, while on the other, awareness of data protection is constantly growing. The balancing act between relevant, personal communication and the protection of sensitive data is challenging, but also essential for sustainable trust. Anyone who wants to be successful online today must ... Read more