Blog

Current trends around the topic of conversion optimization

July 8, 2025

User-generated content: using customer reviews effectively to increase trust

In the digital age, where authenticity is king and customer opinions have taken on unprecedented importance, the question arises: how can you make the most of the potential of your customers' voices? The answer lies in user-generated content (UGC). Customer reviews are more than just words on a page; they are testimonials that ... Read more

July 5, 2025

The best SEO tactics for B2C online stores in 2025

With the constant change that the digital world brings, the requirements and strategies for search engine optimization (SEO) have also constantly evolved. Especially for B2C online stores, it is crucial to keep up and adapt to the latest SEO trends in order to remain visible and competitive. In this article, we take a look at the ... Read more

July 2, 2025

Performance Marketing

Influencer marketing for online stores: strategies for authentic collaborations

Sometimes it feels like online marketing is a huge puzzle and influencer marketing is a particularly tricky piece. The question of how to build authentic collaborations without falling into the trap of arbitrariness is one that concerns many online store owners. In this blog post, you will find out how you can use strategic influencer marketing to not only increase the awareness of your store, but also ... Read more

June 29, 2025

Performance Marketing

How augmented reality is revolutionizing the shopping experience

A young woman sits in a café and looks through her smartphone at a dress that appears virtually in 3D in her living room. She turns it around, looks at it from all angles and decides to buy it. Welcome to the world of augmented reality (AR), which is changing the shopping experience in a way that would have been ... Read more

June 26, 2025

Google Shopping

Artificial intelligence in pricing: dynamic pricing models for more sales

The last time you shopped online, you may have noticed that the prices of products can often fluctuate. What you may not know is that these price changes are not left to chance. Instead, they are often driven by sophisticated algorithms that use artificial intelligence (AI) to develop dynamic pricing models. These models are revolutionizing ... Read more

June 23, 2025

The role of voice commerce in B2C: optimizing voice search and purchasing behaviour

Sometimes it feels like we're living in a science fiction world. The days when we had to spend hours browsing through shelves are long gone. Today, a simple "Hey Google, order me some toothpaste" is enough to start the shopping process. Welcome to the world of voice commerce, one of the most fascinating developments in B2C marketing. Why voice ... Read more

June 20, 2025

Conversion optimization

Strategies for reducing shopping cart abandonment: optimizing the checkout process

In a world where the click is often king and the shopping cart is the treasure trove, an unexpected abandonment in the checkout process can cause a company significant losses in sales. It's an everyday challenge that many online retailers face: A customer browses the products, adds items to the shopping cart and then disappears without a trace without completing the purchase. But how ... Read more

June 17, 2025

Performance Marketing

The future of payment technologies: cryptocurrencies and digital wallets in eCommerce

The way we shop has changed dramatically in recent years, and with these changes come new technologies that are revolutionizing our shopping experience. If you've ever thought about how payment technologies might evolve in the coming years, then you've come to the right place. Let's take a look at the ... Read more

Visitors and buyers on a graphic representation of a path, with a destination point and the text "Use Criteo effectively!"

June 11, 2025

Performance Marketing

How to successfully win back customers with retargeting on mobile devices

If you've ever felt like potential customers are lost in the depths of the internet, you're not alone. In the mobile era, where each of us is constantly wandering the digital landscapes with smartphone or tablet in hand, it can be a challenge to win back those lost souls. But exactly ... Read more

May 31, 2025

Performance Marketing

Influencer cooperations in B2C: selection and measuring success

If you're scrolling through your Instagram feed and suddenly discover a product that suits you perfectly, it's quite possible that an influencer collaboration is behind it. But how do you choose the right influencers and measure the success of such partnerships? Find out here. Why influencer collaborations are so important in the B2C sector Influencer marketing has established itself as a ... Read more