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Current trends around the topic of conversion optimization

Comparison: The best tools for shopping and retargeting campaigns

There are few things more exciting in online marketing than finding the right balance between innovative tools and proven strategies. Especially when it comes to shopping and retargeting campaigns, choosing the right tools can make the difference between success and failure. In this blog post, we take a closer look at some of the best tools to help you ... Read more

Criteo vs. Google Ads: Which retargeting tool is right for your company?

Sometimes choosing the right retargeting tool for your business feels like you have to choose between two equally promising paths. Both are attractive and future-oriented, but which one will really get you where you want to go? Today we take a closer look at two of the best-known tools: Criteo and Google Ads. Let's find out which one is better suited to your ... Read more

The best strategies for upselling to returning customers

It's like having an intimate conversation with an old friend: you know their preferences, their wishes and maybe even their little secrets. In the world of eCommerce, these "old friends" are your returning customers. They are worth their weight in gold because they have already built up trust in your brand and products. Now is the perfect time to ... Read more

How you can supplement your retargeting with email marketing

Sometimes it feels like the digital world is overflowing with options for marketing. But one strategy remains timelessly effective: email marketing. If you're already looking into retargeting, email marketing could be the missing piece of the puzzle to take your eCommerce customer targeting to the next level. The synergy between email marketing and ... Read more