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Current trends around the topic of conversion optimization

Cross-channel attribution: recognizing the true value of your marketing channels

As consumers switch seamlessly between different devices and platforms, it is becoming increasingly difficult to accurately determine the true value of each marketing channel. This is where cross-channel attribution comes in. It is a critical tool for marketers to evaluate the effectiveness of their efforts and make informed decisions that maximize sales. Why cross-channel attribution is essential ... Read more

How to win new customers with lookalike audiences on Facebook Ads

Reaching the right target group is crucial for the success of any company. Facebook Ads offer a powerful opportunity here: lookalike audiences. But how do you use them effectively to acquire new customers? In this article, we dive deep into the strategy and show you how to optimize your targeting with lookalike audiences. What are ... Read more

Effective budget management for multichannel campaigns

Effective budget management is a key success factor for your campaigns. Multichannel campaigns offer the opportunity to reach a broad target group across different platforms, but without careful cost control, the budget can quickly get out of hand. Here's how to manage your marketing budget efficiently and get the most out of your campaigns. The importance of a ... Read more

The importance of product tests and comparisons in customer acquisition

Consumers are overwhelmed by a flood of information and products. Credibility plays a decisive role here. Product tests and comparisons have proven to be powerful tools in customer acquisition and offer a clear path through the jungle of product variety. They not only help to build trust with potential customers, but can also significantly influence the purchase decision.

Google Shopping: Tips for optimizing product titles and categories

Google Shopping has become an indispensable tool for placing products in front of the right eyes. To fully exploit the potential of Google Shopping, it is crucial to optimize product titles and categories. A precisely worded product title can make the difference between a click and a lost customer. In this blog post you will receive valuable ... Read more

How to optimize your eCommerce site for mobile devices

In an age where smartphones and tablets dominate our daily lives, mobile optimization of your eCommerce site is not just a nice-to-have, it's an absolute necessity. Users expect seamless experiences no matter what device they are using. If you don't optimize your website for mobile devices, you risk not only a high bounce rate, but also ... Read more

Google Ads vs. Bing Ads: Which platform is better for your eCommerce?

Advertising platforms are essential to make your eCommerce business successful. Two of the biggest players in this field are Google Ads and Bing Ads. But which platform is better for your eCommerce? In this blog post, we compare the two advertising platforms, analyze their pros and cons and give you recommendations on how to get the most out of your advertising budget.

The best strategies for optimizing shopping feed data

In e-commerce, shopping feeds are the centerpiece for successful product displays on platforms such as Google Shopping, Facebook and Criteo. However, as with any centerpiece, maintenance and optimization is crucial. In this blog post, you will learn practical instructions for improving your shopping feed data and how you can increase your sales through targeted optimization strategies. Why is shopping feed data optimization ... Read more