Blog

Current trends around the topic of conversion optimization

The best tools for analyzing and optimizing Facebook Ads

If click-through rates aren't quite meeting your expectations and you feel like your Facebook Ads need a makeover, then you've come to the right place. In today's post, we take a closer look at some of the best tools that can help you take your Facebook Ads to the next level. From detailed analysis ... Read more

Automated bidding strategies: When they make sense and how to use them

In online marketing, every click counts and every conversion is worth its weight in gold. So the question often arises: How can you get the most out of the available resources? One answer is: automated bidding strategies. For Google Ads and in the eCommerce sector in particular, these strategies are proving to be a powerful tool for CPC optimization and ... Read more

How to use Dynamic Product Ads for better performance on Facebook

How can you maximize the visibility and sales success of products on platforms such as Facebook? One of the most effective solutions is Dynamic Product Ads (DPAs). These customized ads offer you the opportunity to present your products to users who have already shown interest in similar items. But how do you make the best use of DPAs to get the best ... Read more

The role of influencer marketing in performance marketing for online stores

Influencer marketing has become an integral part of the digital marketing landscape. For online stores that want to hold their own in an increasingly competitive market, it offers an excellent opportunity to increase reach and strengthen customer loyalty. But how exactly does influencer marketing fit into performance marketing? And what does this mean for your online store? ... Read more

Voice search and eCommerce: How to optimize your store for voice searches

With the increasing prevalence of voice assistants such as Alexa, Google Assistant or Siri, voice search has become an integral part of our everyday lives. This development not only has an impact on the way we search, but also on the way online stores need to adapt their SEO strategies in order to remain competitive. Why voice search in eCommerce ... Read more

How to plan a successful Black Friday/Cyber Monday campaign

The countdown is on and the excitement is building: Black Friday and Cyber Monday are just around the corner. These two days have become the highlights of the year for online retailers. If you're in eCommerce, you know that a well thought out campaign during this time can make the difference between an average year and an outstanding one.