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Current trends around the topic of conversion optimization

Criteo vs Google Ads - Which channel is right for me as a performance marketer?

In the dynamic field of online marketing, marketers are constantly faced with the challenge of choosing the most effective channels for their advertising campaigns. Today we take a closer look at two popular platforms - Criteo and Google Ads - and their importance for performance marketing. Comparing how they work: Criteo vs Google Ads Criteo and Google Ads use different technologies and ... Continue reading

Why online marketers need more influence on the landing page

Online marketing is a world in which everything is constantly changing. However, there is one constant that never loses its relevance: Landing pages. They are at the heart of every marketing campaign and are essential for online marketers. But how much influence do online marketers actually have over their landing pages? Google Shopping and multi-product landing pages Imagine if you could make your ... Read more

Use Google Shopping Tool more efficiently

Google Shopping is an indispensable tool for every online marketer. But the real art lies in using it efficiently to outperform the competition and achieve remarkable results. In this post, we'll expand your understanding of Google Shopping, reveal advanced techniques for optimizing your product feed, and unveil strategies for using targeted keywords and clever ... Read more

How do I increase my Google Ads conversions?

In the universe of online marketing, Google Ads is a powerful tool capable of driving traffic to your website, increasing the visibility of your products and ultimately boosting sales. But how exactly can you increase your Google Ads conversions? Let's dive deeper. Keyword optimization It all starts with the right keywords. ... Read more

How can I avoid multiple clicks on Google Shopping?

Multiple clicks on Google Shopping can quickly lead to unnecessary costs, especially if these clicks are not converted into corresponding conversions. In this article, we will show you how to avoid multiple clicks and make your advertising spend more efficient. Optimizing the product feed The basis for successful Google Shopping campaigns is a well-optimized product feed. Make sure that your ... Read more

More sales and lower costs despite the e-commerce crisis

How to achieve 20 % more sales and save click costs despite the e-commerce crisis

The e-commerce sector is currently experiencing major changes and challenges. The difficult economic situation and increasing competitive pressure are putting many companies under pressure. Proven performance marketing strategies are becoming less effective, resulting in rising costs and increasing bounce rates. In the midst of these turbulent times, e-commerce operators are looking for innovative ways to stand out, reduce click costs and increase sales without sacrificing ... Read more

How do I know if my desired keyword will rank on Google?

In the world of digital marketing, ranking for the right keywords on Google is crucial. It significantly influences the visibility and traffic of your website. But how do you know if your desired keyword is ranking successfully? This article will guide you through the basics and offer insights into effective monitoring strategies. What are desired keywords? Desired keywords are the search terms that ... Read more