Blog

Current trends around the topic of conversion optimization

The role of user-generated content in performance marketing

User-generated content (UGC) is playing an increasingly important role in performance marketing. Especially in eCommerce, this authentic and trustworthy content can have a huge impact on customers' purchasing decisions. In this blog post, you will find out how you can effectively integrate UGC into your performance marketing strategy and why it is so valuable. What is user-generated content? User-generated content ... Read more

A/B testing in eCommerce: How to find the best variants

In today's dynamic world of eCommerce, it is essential to continuously optimize and test to achieve the best results. One of the most effective ways to do this is through A/B testing. But how do you find the best variants to optimize product pages, checkout processes and other critical elements? In this blog post, we dive deep into ... Read more

Retargeting strategies for eCommerce: How to bring back lost customers

In the competitive eCommerce market, it is crucial to retarget potential customers who have abandoned the purchase process on your website. This is where retargeting strategies come into play. They help to win back lost customers and persuade them to visit again and, ideally, to make a purchase. In this article, you will learn about effective retargeting strategies that are specifically tailored to eCommerce ... Read more

Performance marketing for eCommerce: Success strategies for online stores

In the dynamic world of eCommerce, it is crucial to constantly look for ways to improve the performance of your online store. Performance marketing plays a central role in this. In this blog post, we will look at specific strategies and tactics that will help you to significantly increase the performance of your online store. Why performance marketing is essential for eCommerce Performance ... Read more

Mobile marketing: strategies for a mobile-first world

In today's digital era, mobile marketing is no longer just an option, but a necessity. With the ever-growing number of smartphone users and the increasing importance of mobile devices in everyday life, it is essential to target performance marketing campaigns specifically to mobile users. In this blog post, you'll learn the best approaches and best practices to optimize your mobile ... Read more

Successful remarketing: How to win back lost customers"

Winning back lost customers can be a real challenge, but this is where remarketing comes into play. Remarketing is an effective way to retarget and win back users who have already visited your website. In this article, you will learn what remarketing is, how it works and what you should pay attention to when using it. We also take a look at ... Read more

Cost reduction in performance marketing: efficient budget management

In the dynamic environment of performance marketing, efficient budget management is crucial. Especially with channels such as Google Shopping, Facebook and Criteo, smart budget management can make the difference between success and failure. In this blog post, you will learn how to manage your budgets optimally and save costs at the same time. Understand your target audience and their ... Read more

How you can reduce your bounce rate

How you can reduce your bounce rate

Reduce your bounce rate on Google Shopping now and save costs Is your bounce rate too high? Would you like to do something about it? Find out in this article what the reasons for a high bounce rate can be and what you can do to prevent the high number of bounces. What is a bounce rate? The bounce ... Read more

The basics of targeting in online marketing

Lisa recalled her visit to the retail store last week. As she strolled through the store, she noticed how targeted advertising was everywhere - from the personalized newsletter in her email to the tailored recommendations on the store's website. Targeting, she realized, plays a crucial role in modern marketing. It allows ... Read more