Blog

Online retailers today face an exciting decision: Should they hand over control of their product listings to Google, or would they rather keep the reins in their own hands? Automatic product enhancements in Google Shopping are no longer a thing of the future—they’re already shaping the current landscape of e-commerce. But what does this mean specifically for you and your business—is it … Read more

No sooner have you optimized your product listings on Google Shopping than the search engine is already stepping up the pace again with new AI features like AI Overviews. The question of how to keep your products visible is more relevant than ever. It’s no longer just about traditional product ads—it’s about the smart combination of … Read more

More and more online retailers are discovering the enormous reach that Google Shopping offers with its free product listings. But the competition never sleeps—so many store owners are asking themselves: How can I get my products to the top of the search results organically? With targeted optimizations, you can significantly increase your visibility and boost your sales … Read more

Few things change as rapidly as the opportunities for success with Google Shopping. Right now, Google’s new Merchant Center Next is making waves: it promises to make managing and optimizing your product data easier, more intuitive, and more effective. But what’s really behind these new features, and how can you use them effectively… Read more

Sometimes it’s the small, seemingly insignificant tweaks that take an e-commerce product campaign to the next level. Supplemental feeds in Google Shopping are a perfect example of this: they allow you to optimize your product feed in a targeted way and get more out of your advertising budget. What are supplemental feeds and why are they important? Supplemental feeds – … Read more

It’s truly fascinating: while you’re still deciding which new pair of shoes to treat yourself to, an artificial intelligence (AI) has already analyzed suitable options, compared prices, and—if you choose—even completed the purchase for you. Welcome to the age of Agentic Commerce, where AI agents no longer just provide data, but actively work to … Read more

Sometimes it feels as though Google Shopping has pulled the plug overnight—suddenly, sales drop, clicks plummet, and campaigns come to a standstill. It’s a shocking moment that affects anyone working hard to build a successful online store. But don’t panic: sudden drops in Google Shopping performance can be systematically analyzed and resolved. … Read more

Suddenly, the acronym “CSS” is popping up everywhere in connection with Google Shopping—and you might be wondering: Do I need to look into this? Is switching really worth it, and if so, when? The answers to these questions are less straightforward than many marketing blogs suggest. That’s exactly where this post comes in: It shows you when switching to … Read more