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Sometimes it feels as if online marketing is reinventing itself every day—especially when it comes to data protection, consent, and tracking. While Google Shopping remains one of the most important platforms for e-commerce companies, the ever-increasing data protection requirements and changes in the use of cookies pose major challenges for many retailers. ... Read more

Sometimes it's not the best product, but the best image that determines whether someone clicks "Buy" in the Google Shopping tab or scrolls on. After more than 100 tests on product images, one thing is clear: optimizing your images not only increases your click-through rate, but also your conversion rate – often by a significant amount. Why product images are so crucial in Google Shopping ... Read more

When the cash registers are ringing and the warehouse is finally emptying, the feeling is unbeatable—but when you look at the margin, disillusionment often sets in. Discount campaigns and sales periods on Google Shopping are a double-edged sword: they boost sales, but can also quickly become margin killers. So how can you cleverly increase your sales? Read more

Sometimes measuring success on Google Shopping feels almost like navigating through fog: the numbers are there, but what do they really mean? Many marketers wonder what share of sales shopping campaigns actually contribute and how this share can be attributed in a clear and comprehensible way. This is exactly where this article comes in: With ... Continue reading

If you want to tap into new markets today, you can't afford to ignore a clever Google Shopping strategy. Borders are blurring, and customers around the world are just a few clicks away—but how do you really get started successfully? In this article, you'll find a practical guide on how to boost your international growth with Google Shopping while avoiding typical ... Continue reading

Sometimes it's not the big, global marketing tricks that make the difference—it's the connection between digital visibility and the real shopping experience on site. Brick-and-mortar retailers in particular are now faced with the challenge of maintaining an online presence while still attracting customers to their stores. Local inventory ads on Google Shopping offer exactly that... Continue reading

When people think of Google Shopping, they often picture colorful product ads for sneakers, headphones, or coffee machines—but what about B2B e-commerce? Can business customers also benefit from Google's product search, or is the playing field reserved for traditional B2C retailers? In this article, I'll show you why Google Shopping is no longer just a B2C tool... Continue reading