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We've all seen it: as soon as Black Friday rolls around or the first Christmas songs hit the radio, click rates in Google Shopping campaigns skyrocket. Seasonal peaks are a time of huge opportunities for many online shops—but also a time of great challenges. Without the right preparation, clean scaling, and a well-thought-out dismantling process, valuable budgets can be wasted... Continue reading

Sometimes it feels like niche shops are in an endless marathon against huge marketplaces that always seem to be one step ahead. But the key to greater visibility and sales often lies in the targeted use of Google Shopping—especially for small, specialized shops that are run with passion. Why Google Shopping for niche shops... Read more

Sometimes, a quick glance at Google Merchant Center is enough to encounter a multitude of warnings, errors, or recommendations that initially look like digital chaos. Anyone who works professionally with Google Shopping knows that correctly interpreting and systematically resolving these messages is the key to successful, visible, and profitable product ads. But how do you read ... Continue reading

Sometimes it feels as if online marketing is reinventing itself every day—especially when it comes to data protection, consent, and tracking. While Google Shopping remains one of the most important platforms for e-commerce companies, the ever-increasing data protection requirements and changes in the use of cookies pose major challenges for many retailers. ... Read more

Sometimes it's not the best product, but the best image that determines whether someone clicks "Buy" in the Google Shopping tab or scrolls on. After more than 100 tests on product images, one thing is clear: optimizing your images not only increases your click-through rate, but also your conversion rate – often by a significant amount. Why product images are so crucial in Google Shopping ... Read more

When the cash registers are ringing and the warehouse is finally emptying, the feeling is unbeatable—but when you look at the margin, disillusionment often sets in. Discount campaigns and sales periods on Google Shopping are a double-edged sword: they boost sales, but can also quickly become margin killers. So how can you cleverly increase your sales? Read more

Sometimes measuring success on Google Shopping feels almost like navigating through fog: the numbers are there, but what do they really mean? Many marketers wonder what share of sales shopping campaigns actually contribute and how this share can be attributed in a clear and comprehensible way. This is exactly where this article comes in: With ... Continue reading

If you want to tap into new markets today, you can't afford to ignore a clever Google Shopping strategy. Borders are blurring, and customers around the world are just a few clicks away—but how do you really get started successfully? In this article, you'll find a practical guide on how to boost your international growth with Google Shopping while avoiding typical ... Continue reading