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Current trends around the topic of conversion optimization

Debugging Performance Max campaigns: How to find out where your budget is actually going

Sometimes it feels like you’re pouring your advertising budget into a black hole—and in the end, the big question remains: Where exactly does the money go in your Performance Max campaigns? Especially when performance isn’t up to par or unexplained fluctuations appear in the reports, frustration is inevitable. This makes it all the more important to identify the causes … Read more

Optimize Google Shopping Free Listings: Boost Organic Visibility for Your Products

More and more online retailers are discovering the enormous reach that Google Shopping offers with its free product listings. But the competition never sleeps—so many store owners are asking themselves: How can I get my products to the top of the search results organically? With targeted optimizations, you can significantly increase your visibility and boost your sales … Read more

Supplemental Feeds in Google Shopping: How to Enhance Your Product Feed

Sometimes it’s the small, seemingly insignificant tweaks that take an e-commerce product campaign to the next level. Supplemental feeds in Google Shopping are a perfect example of this: they allow you to optimize your product feed in a targeted way and get more out of your advertising budget. What are supplemental feeds and why are they important? Supplemental feeds – … Read more

Google's CSS Strategy: When Switching to CSS Is Really Worth It

Suddenly, the acronym “CSS” is popping up everywhere in connection with Google Shopping—and you might be wondering: Do I need to look into this? Is switching really worth it, and if so, when? The answers to these questions are less straightforward than many marketing blogs suggest. That’s exactly where this post comes in: It shows you when switching to … Read more

Reducing the Bounce Rate for Google Shopping Traffic: The Most Common UX Pitfalls on Product Pages

You might be familiar with this: Google Shopping traffic is solid, and the click-through rates look good—but as soon as you glance at the analytics data, it becomes clear that many users are leaving the site after just a few seconds. The bounce rate is high, and sales are stagnating. Often, the problem isn’t the product itself, but small yet critical UX pitfalls on the product pages. This is exactly where … Read more

Segmentation by device in Google Shopping: Properly managing desktop vs. mobile

Anyone who has ever taken a look at the performance data of their Google Shopping campaigns knows the moment of realization: users often behave like two completely different target groups on desktop and mobile. While detailed research is carried out on desktop, quick decisions and impulse purchases dominate on smartphones. To get the most out of your shopping campaigns, it's worth ... Continue reading