According to a study, the average conversion rate from visitor to buyer in online stores is just over 4%. This means that a large proportion of visitors leave the store without buying anything - many of them never come back. That's why you should definitely optimize your conversion rate! By improving user guidance, more visitors will convert to customers and you can achieve a higher return on investment. This article gives you an overview of the benefits of conversion rate optimization and shows you why this topic is so urgent.
What influences the conversion rate?
There are many factors that influence the conversion rate. Among other things, the time of year (especially for seasonal goods), the delivery time and the payment options can be decisive.
The design of your entry landing page can also have a major influence on how many visitors convert to buyers. With the help of a well-designed landing page, you can help visitors find their way around your site more intuitively and get them to the product or information they are looking for more quickly. If you would like to optimize your entry landing page, you can find more information on this topic here.
But what does it actually mean to increase the conversion rate and why is it so important?
Effects on search engines and ads
A high conversion rate is a strong signal for search engines such as Google or Bing. Your online store is considered more relevant for users and is therefore also displayed higher up in organic searches. This will reach more potential customers.
The effect on your ads is similar. A high conversion rate signals to the platform used that the ads are well received by visitors, which reduces the price for placing the ads. Your ads become cheaper and therefore more effective.
Your competition is doing conversion optimization
Renowned companies are already successfully using conversion optimization. Companies that are not yet using this option will soon do so, as competitive pressure is becoming increasingly fierce.
For this reason, you should take the initiative as early as possible in order to be one step ahead of your competitors. A higher turnover per customer than the competition will give you a sustainable economic advantage.
How youcan boost your conversion rate optimizationand sales growth:
The decisive point for conversion rate optimization is the entry point via the respective advertising measure. If the entry page is optimized for the user and thus meets the user's expectations, the conversion rate from user to buyer is increased. The result is increased sales.
But how can the landing pages be tailored to the users? ConversionBuddy offers you an optimized landing page that can be used independently of the selected store system. Using a performance algorithm, visitors are shown other suitable products from your store in the background in addition to the entry-level product.
ConversionBuddy increases your conversion rate and avoids unnecessary multiple clicks. As a result, an increase in sales of 20% and more is possible. This applies to all product-based forms of advertising such as Google Shopping, criteo and PSM.
Fashion company heine, for example, was looking for an innovative solution to use its Google Shopping budget more efficiently and generate more sales in the process. ConversionBuddy significantly improved the conversion rate and the CUR. Sales increases of up to 38% were achieved in the DACH region.
Would you like to find out more about the goals achieved with heine? Click here to download the case study.
Or make an appointment directly here for your digital video call, in which we can clarify your questions and show you your potential.
