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Current trends around the topic of conversion optimization

Recognizing Creative Fatigue in Meta Ads: When Your Ads Lose Their Impact

Sometimes an ad campaign feels like running into an invisible wall: metrics are stagnating, clicks aren’t coming in—and yet everything was going smoothly just a moment ago. Often, this is due to a phenomenon that many advertisers underestimate: creative fatigue in Meta Ads. What is creative fatigue, and why does it affect you too? Creative … Read more

How to Properly Implement the Meta Conversions API: A Step-by-Step Guide to Server-Side Tracking

The days when you could rely on Meta’s traditional pixel-based tracking are long gone. Data privacy concerns, ad blockers, and browser restrictions make it much harder to accurately measure conversions. The solution? The Meta Conversions API (CAPI)—your key to reliable data and sustainable campaign success. Why switch to server-side tracking with the Meta Conversions API? … Read more

Demand Generation Campaigns for E-commerce: A Detailed Look at Google's Alternative to Meta Ads

Sometimes it feels like online marketing is a constant race from one innovation to the next—and just when you’ve gotten the hang of one platform, the next change is already on the horizon. That’s exactly the case right now with Google’s Demand Gen campaigns, which are emerging as a promising alternative to Meta, particularly in the e-commerce sector… Read more

Product Availability and Delivery Times in Google Shopping: Impact on Rankings and CTR

Delivery times and product availability: Two factors that are often underestimated in e-commerce—yet they can make or break the success of your Google Shopping campaigns. Today’s online shoppers expect not only competitive prices, but above all speed and transparency. But exactly how do availability and delivery times influence your rankings in Google Shopping, and how do they affect … Read more

Automatic product enhancements in Google Shopping: Opportunity or loss of control?

Online retailers today face an exciting decision: Should they hand over control of their product listings to Google, or would they rather keep the reins in their own hands? Automatic product enhancements in Google Shopping are no longer a thing of the future—they’re already shaping the current landscape of e-commerce. But what does this mean specifically for you and your business—is it … Read more