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Current trends around the topic of conversion optimization

Feed rules and automation: How to optimize thousands of products in Google Shopping in a scalable way

Few things in e-commerce are as challenging as maintaining and optimizing a product data feed that includes several thousand items. Especially if you want to scale successfully on Google Shopping, manual adjustments quickly become a bottomless pit. Automation and intelligent feed rules are the key to sustainable growth and efficient processes. Why feed rules are the backbone ... Continue reading

Common misunderstandings between retailers and agencies on Google Shopping—and how to avoid them

When retailers work with agencies to set up Google Shopping campaigns, they usually want one thing above all else: more sales, more visibility, and as little friction as possible. But all too often, both sides stumble over typical misunderstandings—and this often comes at the expense of success. In this article, you'll learn what these stumbling blocks are, why they arise, and more. Continue reading

Connect shopping data with CRM: From the first click to loyal regular customers

There is that one moment when a fleeting click on an ad can become the first step in a long customer relationship—provided that the right data is brought together at the right time. This is precisely where the potential lies that many companies are not yet fully exploiting: connecting shopping data with their own CRM system. Whoever has customer data and purchasing behavior... Continue reading

Google Shopping benchmarks: How to compare your KPIs with the competition

How often have you asked yourself whether your Google Shopping campaigns can really compete in the market? You optimize and analyze—but without the right comparison, much of it remains a feeling and little is proven. This is exactly where Google Shopping benchmarks come into play: they help you measure your most important KPIs against those of your industry or your direct competitors ... Continue reading

Upselling and cross-selling after the shopping click: Higher shopping cart value per customer

After the click comes the sale: Many online shops focus on turning visitors into buyers—but the real potential often lies in the moment after the first shopping click. This is exactly where upselling and cross-selling can significantly increase the shopping cart value per customer and turn a simple purchase into a rewarding shopping experience for both sides. What ... Continue reading

Seasonal peaks in Google Shopping: preparation, scaling, and clean dismantling

We've all seen it: as soon as Black Friday rolls around or the first Christmas songs hit the radio, click rates in Google Shopping campaigns skyrocket. Seasonal peaks are a time of huge opportunities for many online shops—but also a time of great challenges. Without the right preparation, clean scaling, and a well-thought-out dismantling process, valuable budgets can be wasted... Continue reading