Blog

Current trends around the topic of conversion optimization

Lookalike Audiences 2.0: AI-based lookalike audiences for retargeting expansion

New approaches to digital marketing often emerge when existing methods reach their limits. This is precisely the point at which many marketers who work with traditional lookalike audiences find themselves: once you have experienced the power of target groups that resemble your own customer base, you quickly realize how crucial the quality and timeliness of this data is. But what ... Continue reading

Sequential retargeting: Multi-stage campaigns for complex B2B sales funnels

Complex B2B sales funnels are like a multi-stage conversation between companies - every interaction builds on the previous one, every piece of information counts. In contrast to classic B2C marketing, it is rarely enough to convince potential customers with a single ad. This is precisely where sequential retargeting comes in: With multi-stage, intelligently structured campaigns, you can increase your ... Read more

Server-side tracking for retargeting: cookieless solutions for precise target group creation

Today, data protection is more than just a buzzword - it significantly influences how we as marketers identify and address target groups. Many traditional tracking methods are now reaching their limits. Retargeting in particular is facing new challenges since browsers and end devices are increasingly blocking cookies. Fortunately, there are alternatives that won't leave you out in the digital rain.

Cross-device retargeting: seamless customer journey across all touchpoints

You probably know the situation: despite sophisticated advertising campaigns, many users bounce at the exact point where they should be led to conversion. But what if you could reach your target group across all devices and guide them seamlessly through all digital touchpoints? This is exactly where cross-device retargeting comes in - an essential building block for consistent and successful customer ... Read more

Meta Business Suite integration: optimizing cross-platform campaigns for Facebook and Instagram

If you want to run successful marketing on Facebook and Instagram today, you can hardly avoid the Meta Business Suite - it has long been more than just a practical dashboard. The intelligent integration allows you to efficiently manage cross-channel campaigns, merge data and address target groups in a targeted manner. Nevertheless, many companies do not fully exploit the platform's potential. ... Read more

WhatsApp Business API Ads: Conversational Commerce for higher customer loyalty

Anyone who wants to sell successfully these days knows that customers don't just buy products - they expect real experiences and personal communication. Especially in the digital age, it is becoming increasingly important to pick up potential buyers where they are anyway. And this is exactly where WhatsApp Business API Ads comes in: as an innovative tool for conversational commerce that doesn't ... Read more

Meta Pixel and Conversions API: Implement cookie-less tracking for precise attribution

Between cookie banners and the data protection jungle, it is more difficult than ever to reliably measure the behavior of website visitors. If you want to rely on precise attribution and efficient optimization in online marketing, you need new solutions - and this is exactly where meta pixels and the Conversions API come into play. Why cookieless tracking is now indispensable The times when ... Read more