Blog

Current trends around the topic of conversion optimization

More turnover with less budget: tips for a better cost-turnover ratio

Nowadays, it is essential for online stores to place paid advertisements in order to market products and services efficiently. The cost-turnover ratio (CUR) plays an important role here as a target value. Among other things, it can be used to measure the success of advertising campaigns. In this blog post, you will find out how to improve this key figure and what the difference ... Read more

Tips for success with product search engines

Tips for more success with idealo, Ladenzeile & Co

The increasing popularity of product search engines such as idealo, Ladenzeile and billiger.de has fundamentally changed e-commerce. It is now easy for customers to compare prices and find the best deal. For retailers, this means that they need to adapt their strategy and expand their presence on these platforms in order to remain competitive. In this blog post, we ... Read more

Why customer reviews are so important for your company

In this article, you will learn everything you need to know about customer reviews in your store Customer reviews in an online store are an essential factor for your success. They tell you what customers appreciate about your company and where there is room for improvement. In this article, you will learn what is important when it comes to customer reviews and how ... Read more

How to increase your budget efficiency ...

... and achieve more sales without additional costs

Are you an online marketing manager and wondering how you can make the best use of your media budget? Find out in this article what options ConversionBuddy offers you and how you can soon achieve 20% more sales without an additional budget. ConversionBuddy creates conversion-optimized landing pages and thus increases your sales. The tool can be used for all product-based advertisements, such as Google Shopping, ... Read more

5 questions for Jörn

1. how long have you been a member of the ConversionBuddy team? As a co-founder and partner, I've been involved since day 1. 2. what exactly are your tasks? I am currently a managing partner and backend developer with an eye on the big picture. In addition to basic architecture decisions, technology scouting and development planning, I am currently primarily responsible for the development part, ... Read more

Why is product data quality relevant in marketing?

The role of product quality and data quality

The power of product quality In a world dominated by bargains and offers, it can be difficult to recognize the value of a high-quality product. But the power of quality should not be underestimated, especially in online marketing. High-quality products generate attention because they are shared and rated positively on the internet. Through their ... Read more

New ConversionBuddy feature: control of size availability

We at ConversionBuddy have developed a new feature: size availability control. In this interview, Marcel Doose, our BI analyst, explains what the optimal inclusion of size availability means for our customers and their stores. As our BI analyst, Marcel Doose is the first point of contact for questions about our reporting and data monitoring. Topics relating to ... Read more

Cover image "Generate more sales with Criteo with these three retargeting tips"

Generate more revenue with Criteo with these three retargeting tips

Only 4% of all website visitors decide to make a purchase directly. But what about the other 96%? Find out in this article how you can convert more of your visitors and generate more revenue with Criteo or Google Remarketing using these simple tips for your retargeting. Tip 1: The right place for your retargeting ads It ... Read more

Conversion rate optimization

Why is conversion rate optimization important?

According to a study, the average conversion rate from visitor to buyer in online stores is just over 4%. This means that a large proportion of visitors leave the store without buying anything - many of them never come back. That's why you should definitely optimize your conversion rate! By improving user guidance, more of the visitors convert to customers ... Read more