Are you already using Google Shopping in your marketing mix, but are not yet 100% satisfied with your sales? Find out the three most important Google Shopping success factors in this article and get the most out of your budget. 1. optimization of your product data A well-prepared product data feed is the be-all and end-all for a successful ... Read more
The collaboration with ConversionBuddy starts with an A/B test on Google Shopping. This can show concretely how the increase in sales and the savings in media costs develop. Of course, the A/B test can also be carried out for other channels (such as product search engines and retargeting). What is A/B testing? During a certain period of time (depending on the traffic volume), a number ... Read more
Intelligent product targeting is just one of the features offered by ConversionBuddy. The selected entry-level product is displayed to visitors in focus. Other suitable products are also listed in the background. The targeting is based on a special algorithm that takes into account the performance of the respective articles, for example, and calculates a relevance score from this. In this way, products ... Read more
You are no stranger to Google Shopping. You are responsible for Google Shopping campaigns and have already optimized them. Nevertheless, visitors keep bouncing off your store page. What's the problem? Find out more about the reasons, recognize the solution to the problem and enjoy more sales. The Google game behind the scenes Potential ... Read more
If you are already using Criteo in your online marketing mix, you may be wondering whether it is possible to achieve an even higher level of revenue exploitation by improving certain factors. Often, numerous factors for maximizing sales are not used at all or only partially, which can lead to sales increases of 20 % and more overnight. So there is a lot of potential ... Read more
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